Apple Music’s Bozoma Saint John: It’s About Passion, Not Algorithms
In Fast Company, Mark Sullivan interviews Apple Music marketing chief Bozoma Saint John:
Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy, it helps you when you are feeling sad, gets you pumped up, calms you down. You want me to keep going? Because I could preach. I think it is a very emotional thing and you should treat it as such. We as humans have that and we can express it.
It is really about the experience. It’s like you as a music lover or not, you as a casual listener, probably have some of the [same] behavior patterns as someone who’s like the super expert. You want to build something that’s easy enough for a lot of people to use—those who are digging in crates and those who are like, “I just want to push play and listen to something.”
FREE TIPS AND LESSONS
Subscribe to my newsletter and get free tips and lessons for your Mac, iPad, iPhone, Apple Watch, and Apple TV. I promise not to spam you, I hate spam as much as you do. Of course, you can subscribe at any time. Subscribe today!
