“I think your responsibility actually goes further back than that,” he says. “It starts with the determination not to fall into the trap of just making things different. Because when a product has been highly regarded there is often a desire from people to see it redesigned. I think one of the most important things is that you change something not to make it different but to make it better.
https://www.noteboomtutorials.com/wp-content/uploads/2017/10/Apple_logo.png 80 80 Dan Wassink https://www.noteboomtutorials.com/wp-content/uploads/2014/12/nt-logo-white.png?_t=1533823527 Dan Wassink2018-11-07 08:49:172018-11-05 08:49:36Jony Ive interview: Apple design guru on how he created the new iPad – and the philosophy behind it | The Independent