Tim Cook, the interview: Running Apple ‘is sort of a lonely job’
”I also think that the traditional CEO believes his or her job is the profit and loss, is the revenue statement, the income and expense, the balance sheet. Those are important, but I don’t think they’re all that’s important. There’s an incredible responsibility to the employees of the company, to the communities and the countries that the company operates in, to people who assemble its products, to developers, to the whole ecosystem of the company. And so I have a maybe nontraditional view there. I get criticized for it some, I recognize. But I’ve never wanted to be the stereotypical CEO. I don’t think I’d be very good at it, honestly. And I don’t think for Apple that would in the long run be good for the company. If you care about long-term shareholder return, all of these other things are really critical.”
A great interview by Jena McGregor at The Washington Post
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